We describe Proven Weight Loss as a "safe, sensible and effective" weight loss program. It is not a crash program and we can't help you if you need to lose 40 pounds by next weekend. But we can help you if a) you are committed to losing weight safely, for the long term, and b) you follow the program guidelines which includes making changes in the way you think about food.

At the end of your first week, after your body has been in ketosis, you might be delighted to see that you've dropped 5, or even 10, pounds. After the first week, the weight loss is more gradual and a safe average is about 2 pounds per week.

So "how fast" you lose, ultimately depends on how much you need to lose. On average, our clients lose around 20 pounds in 10 weeks.